STARLAKE – INTERNATIONAL STANDARD “BRANDED” REAL ESTATE

Assets that increase profits continuously in the future

The super-rich consider luxury real estate as an asset because branded houses are often located in the most prime locations in big cities. This is one of the factors that ensure the value of this type of property will increase over time.

In addition, Savills Branded Residence 2020 report shows that the endorsement of famous global brands also contributes to the 31% difference between the average price of this product line and luxury real estate unbranded.

West of West Lake - Hanoi, Starlake apartment complex was built and guaranteed under the prestigious Daewoo E&C corporation, including 603 luxury apartments in three 24-storey towers, from 2 to 4 bedrooms, each Starlake-branded apartments is equipped with luxurious furniture and appliances of famous names in the world with an area from about 91m2 two-bedroom apartments to 154m2 4-bedroom apartments. Starlake also has "limited" goods up to millions of dollars, which are super luxury Duplex apartments.

Through its nearly 100-year development history, luxury real estate has also shown good resistance to market events and crises. In 2020, amid the economic uncertainties caused by the pandemic, more than 100 new luxury real estate projects are still operational globally. The Starlake Luxury Apartment Complex is also a typical example of the crisis-challenging ability of luxury real estate when the pink book is continuously handed over to residents and the selling price has not shown any sign of decreasing even at the time of the global financial crisis.

 

 

Branded goods worthy of class

In addition to its enduring value over time, luxury real estate also presents a clear present value for the owner. This value is built on two factors: brand heritage and limited, exclusivity.

Luxury brands often rely on brand heritage to communicate their story and mission; thereby increasing prestige, reliability, and raising brand awareness in the minds of users. Customers are willing to pay premium prices for products that carry a brand's heritage and form brand loyalty.

For example, the Daewoo E&C brand with extensive experience in project development in more than 47 countries has created for Hanoi a world-class urban area synchronously with full facilities of a harmonious "green" living environment with nature, besides functional areas such as administration, hotel, education, commerce and entertainment.

 

 

In addition to brand heritage, the value of luxury real estate lies in its scarcity. Starlake Tay Ho Tay is located in the new administrative center of the capital; so far, most of phase 1 has been handed over to residents. The investor not only limits the number of apartments in the project, but also limits the number of apartments on each floor plan. Most of the apartments in this project have 2 bright sides, ensuring the apartment is always airy and has a beautiful city view.

The prime location but the limited number of products has made the rich compete to get this expensive branded item.

Limited quantities also help protect the price of luxury properties. Currently, worldwide, there are only 517 projects with 76,000 branded properties, in which each brand brings its own unique features to each project as well as each location.

Heerim Architects & Planners – Korea – They are in charge of designing the high-class urban area Tay Ho Tay. Thereby they provide residents with exclusive and highly personalized luxury lifestyle experience. The exclusivity is also reflected in the service that the investor - Daewoo E&C provides exclusively for its residents. Starlake is designed with self-contained utilities like a miniature city than a luxury resort. Residents of all age groups can find entertainment and relaxation suitable for many facilities such as four-season swimming pool, gym, tennis court, basketball court, golf course with screen, area shared reception, BBQ area, community room…